Demographics Now For Libraries: Business & People

DemographicsNow: Business & People connects users with a wealth of highly detailed demographic data that spans the entire United States—making it ideal for gaining consumer and market insight for opening a business, finding an untapped audience for products/services, analyzing the shifts and needs of a given population, and much more. The product's superior reporting capability enables users to easily and rapidly produce a variety of compiled reports—both standard and custom—to help in making informed and accurate decisions. Providing data on more than 24 million U.S. businesses and 206 million consumers, DemographicsNow allows for basic or advanced searches on various different fields.